Hey, this is where
it gets personal.
I’m Yu-Hsin, a Taiwanese designer currently living in Philadelphia.
I like wandering around cities, judging signage, trying to understand why people do things differently, and taking photos of details no one else seems to care about. I’m curious, slightly picky, and always looking for the little things that make a place feel special.
I could keep going, but my digital twin can probably tell you the rest.
I care about why we design. I focus on solving the right problems, aligning user needs with business goals, and creating real impact.
A good product scales with clarity. I value structure and consistency, using design systems not just for visuals but to align teams and speed up development.
In a world of systems and scaling, I remind myself to stay curious, ask real questions, and design for the messy, emotional, beautiful way people experience the world.
Outside of design, I love cooking way too much (a major perk for my friends), collecting concert merch I definitely don’t need (yes, I’m a huge K-pop fan 🤟), or planning my next Disney trip (three and counting!).
Sometimes I just collapse on the couch, put on some true crime, or let myself fall into a full-on movie marathon.
